Business model innovation or Business model imitation – That is the question

This paper explores the phenomenon of intra-industry Business Model (BM) imitation through concept BM configurations and sheds light on how it relates to innovation. The analysis focuses similarities deviations among 80 companies operating in industry sector related Phantom Limb Pain (PLP). Leveraging a questionnaire-based mapping tool, results show that within area PLP treatment apply relatively similar configurations. indicates mostly imitate successful BMs their main competitors as whole specific sub-groups, thus potentially ignoring opportunity also compete level. contribution brought by is twofold. First, adds research stream showing this can be used not only analyze foster cross-industry imitation, but explore examine (or differentiation). Second, article contributes going beyond prior anecdotal evidence empirically testing existence hence, potential innovation space